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What’s the measurable effect of creating more video content for an athlete?
Here’s a quick look at the stats from my own experience shooting 16 daily vlogs for Red Bull athlete Paul Guschlbauer while he took part in the ‘World’s Toughest Adventure Race’, the Red Bull X-Alps.
The stats from Paul’s channels for the 16 daily Vlogs:
- 680,400+ people reached on Facebook
- YouTube channel subscriber base increased over 10 times
- 140,000+ views and counting on YouTube
- Viewed in a total of 163 different countries, the top 5 being Germany, Austria, Switzerland, USA and Italy.
- One post alone on Facebook was clicked 22,170 times and received 2,412 likes
- Over 250 comments on YouTube, with many questions we tried to answer during the race
I aimed to publish them at 10am each morning for consistency but sometimes this was impossible due to slow internet speeds. As far as I’m aware, the main Red Bull X-Alps website had an ‘Athlete’s Feed’ that automatically displayed the vlogs too and there was a dedicated page on Redbull.com, also showing them.
Undoubtedly the vlogs increased Paul’s (and the race’s) exposure with this kind of audience reach. We received many comments from the fans saying that the videos gave them a great insight into exactly what an athlete was going through on a daily basis, something that the general highlight videos created by Red Bull just weren’t doing.
[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” back_image=”18258″ back_position=”center top” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”60″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_height=”fontheight-357766″ text_font=”font-134980″ text_weight=”300″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=”” subheading=”John Williams”]It’s safe to say that because of my unique professional experiences, I’ve tested out a lot of headphones.[/vc_custom_heading][/vc_column][/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]
A perfect fit.
Once I gave the headphones a thorough once-over exam, I tried them on. As I mentioned, they have a classic over-the-ear style and just looking at them, the padding on the ear pieces seem adequate and the peak of the headband seemed to be a bit lacking, but you don’t really know comfort unless you try on the product. So, I slipped the headphones on and found them to be exquisitely comfortable. In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.
[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″][vc_gallery el_id=”gallery-47626″ medias=”19699,23167,18258″ gutter_size=”2″ media_items=”media,icon” screen_lg=”600″ screen_md=”600″ screen_sm=”480″ images_size=”three-two” single_overlay_opacity=”50″ single_h_align=”center” single_padding=”2″ single_title_dimension=”h1″ single_icon=”fa fa-plus2″ single_border=”yes” carousel_rtl=”” single_title_uppercase=””][/vc_column][/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]
Quality.
Now that I had the headphones on my head, I was finally ready to plug and play some music. I plugged the provided cable into the jack on the headphones and then the one on my iPhone 6. Then I called up Pandora. I tend to have a very eclectic music purview and have many stations set up for different moods. From John Williams to Fallout Boy, the sound quality of these headphones was remarkable. There is an amazing depth of sound and incredible highs and lows that make listening to music a truly breathtaking experience.
In order to test how voices sounded, and the overall art of sound mixing, I pulled up Netflix on my iPad Air 2 and watched a few minutes of a movie to hear all the nuances of the film. None of them were lost. In fact, I ended up hearing sounds that I hadn’t heard before. Echoes…birds chirping…wind blowing through trees…breathing of the characters…it was very impressive what the headphones ended up bringing out for me.[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ zoom_width=”0″ zoom_height=”0″][vc_single_image media=”23384″ media_width_use_pixel=”yes” alignment=”center” media_title_uppercase=”” media_width_pixel=”800″][/vc_column][/vc_row]
